Privacy and Cookie Policy


At Carlheim we are dedicated to create a safe and enjoyable shopping experience for you. In this text we want to inform you about our website procedures; what we do, how we do it and how it affects you. When shopping at we may collect personal information you provide us when creating an account, making a purchase as well as data collected by cookies.

We collect personal data when you (i) purchase watches, accessories, watch straps or other goods at our website, (ii) sign up for news, invites and offers, (iii) request support and (iv) are browsing our website. Such personal data will include your name, e-mail address, telephone, delivery address, payment details, IP address, behavior on the website and other information that you voluntarily provide us.


We will only use your personal data for the purposes, and on the legal grounds, as set out below. We will not use your personal data for any purpose that is incompatible with the below purposes. Further, we will only use your personal data during the period given, after given period your personal data will be erased.

PURCHASESPurpose of processing: When you purchase watches, accessories, watch straps or other goods at our website, we will process your personal data to fulfil our contractual obligations towards you (see Terms of Use). Our purchase form identifies what information you must provide to us, in order for us to complete your purchase. Legal ground for processing: The processing is necessary for our performance of the contract with you (i.e. Terms of Use). Storage period: We will process your personal data during the term of our contract (including two-year warranty period), we will thereafter erase your personal data.

DIRECT MARKETINGPurpose of processing: When you sign up for news, invites and offers (direct marketing), we will process your personal data to provide the services as requested by you. Our direct marketing is based on profiling, which means that we will customize the information that you receive from us based on certain factors. We use the following types of personal data to compile a profile: your gender, your location, your previous purchases, your behavior on our website, and/or your previous behavior when receiving direct marketing from us. Legal ground for processing: The processing is necessary for our legitimate interests to maintain good customer relations. Storage period: If you unsubscribe from our newsletter/marketing, we will no longer process your personal data for this purpose. We will also erase your personal data, as long as there isn’t another legal ground for keeping your data (such as a valid purchase contract).

SUPPORTPurpose of processing: When you request support from us we will process your personal data to be able to assist you with the relevant matterLegal ground for processing: The processing is necessary for our performance of the contract with you (i.e. Terms of Use).Storage period: We will erase your data, within two months after your requested support issue has been finally resolved.

BROWSINGPurpose of processing: When browsing our website, we will process your personal data to improve our website and for marketing purposes.Legal ground for processing: The processing is necessary for our legitimate interests to improve our website and for retargeting. Please see more under “Cookies.”

FRAUD PREVENTIONPurpose of processing: We will process your personal data for the purposes of carrying out risk analysis, fraud prevention and risk management.Legal ground for processing: The processing is necessary for our legitimate interests to prevent fraud and to handle risks.Storage period: We will erase any personal data used for this purpose on a two month basis, unless there is another legitimate interest for keeping your data.

ANALYSIS OF DATAPurpose of processing: We will analyze your personal data, in order to compile aggregated tracking data (including to analyze visitors’ use of our sites by tracking information such as page views, traffic flows, search terms and click throughs).Legal ground for processing: The processing is necessary for our legitimate interest to create statistics over time.Storage period: We will anonymize all tracking data where this is technically possible. When your personal data has been anonymized, it will no longer be considered personal data under applicable data protection laws.

Opt-out is made possible by contacting

Please note that the above storage periods do not apply to the extent Carlheim is required to retain your personal data (partly or in full) under applicable mandatory law (e.g. accounting laws).

You have the right to request access to your data and if anything is incorrect you can change or remove it.


You can disable any already stored cookies on your computer by changing your browser settings for cookies, you can also use opt-out programs such as “NAI’s Consumer opt-out” or “Google Analytics opt-out browser add-on” in order to prevent cookies from being used, please keep in mind that these settings may stop our website from functioning properly.


You are entitled to the following rights under applicable laws:

  • The right to access: you may at any time request to access your personal data. Upon request, we will provide a copy of your personal data in a commonly used electronic form.:
  • The right to rectification: you are entitled to obtain rectification of inaccurate personal data and to have incomplete personal data completed.
  • The right to erasure (“right to be forgotten”): under certain circumstances (including processing on the basis of your consent), you may request us to delete your User Data.
  • The right to object: to certain processing activities conducted by the us in relation to your personal data, such as our processing of your personal data based on our legitimate interest. The right to object also applies to processing of your personal data for direct marketing purposes.
  • The right to restriction of processing: you may under certain circumstances request from us to restrict the processing of your personal data. Please note that this right is not unconditional. Therefore, an attempt to invoke the right might not lead to an action from us.

The right to data portability: you are entitled to receive your personal data (or have your personal data directly transmitted to another data controller) in a structured, commonly used and machine-readable format.


Cookies are very small text files that are stored on your device’s hard drive when you visit websites. We use first-party cookies and third-party cookies for the main purposes of; web functionality, web statistics and advertising.

As part of our approach to providing personalized services on our website, we use cookies to store and sometimes track information about you. A cookie is a small data file sent to your browser from a web server and stored on your hard drive that allows easier access the next time the same page is visited. For example, a cookie is sent when you sign-up to download products or information on our website. If you do not want your personal information to be stored by cookies, you can configure your browser so that it notifies you whenever a cookie is received. This way you can decide each time to accept cookies or not. However, the use of cookies may be necessary to provide certain features and choosing to reject cookies may reduce the functionality of our website. Your browser should include precise instructions explaining how to control the acceptance of cookies.

Our checkout solution is provided by Klarna (Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden) and uses cookies to offer you the best possible, tailored, online experience when you use Klarna's checkout. The exact cookies and purposes for which they are used can be found:


We employ appropriate technical and organizational security measures to help protect your personal data against loss and to guard against access by unauthorized persons. Appropriate security measures we have taken include implementing secure private connections, traceability, disaster recovery and access limitations. We regularly review our security policies and procedures to ensure our systems are secure and protected.


If you have any questions relating to our handling of your personal data or our use of cookies or if you would like to invoke any of your rights under applicable privacy legislation, please contact us at: